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Web Analytics

Web Analytics is critical to improving the measurable results of any website promotion program. You need to understand where traffic comes from, where they go, and more importantly the return on their investment (ROI) or you are simply wasting your money. The issue is that there are a great many Analytics tools on the market, and few actually provide competent guidance in how to use the data to achieve your internet marketing goals. We offer a discussion of our Analytics methodology, and discuss how our technology can very economically present statistics to manage your business, especially when coupled with our offered consulting. This is a must-read section! When you are ready for a bit of help, our Analytics and Conversion Optimization services page describes ways that we can assist you with ROI calculations and traffic increasing projects.

Analytics is at the very heart of search engine marketing.

Without it we wouldn't know how many people visited your site, what they searched for and how long they stayed. Without these key statistics, SEO and PPC would be pure guesswork.

Fortunately though, analytics is very much in existence and, consequently, plays a huge part in the day-to-day work of Pugmarks.

What is Analytics used for?

In order to stay ahead of your competition it is essential that your site remains fully optimized throughout. Analytics will highlight any slight drop in visitor numbers, average time spent on the site or even sales, giving us the opportunity to immediately make changes to rectify any situation.

As well as guarding against complacency, it also highlights success. Expectations and outcomes are easily measurable and will show you just how much progress your site has made.

By understanding your visitor's behavioral patterns, you can get a real sense of what it is your customers are looking for. We will help you to fully understand what any fluctuations mean and provide advice or implement changes to counteract any issues.

Using Analytics to Deliver Results

Due to the in-depth statistical data that analytics outputs, we are also able to advise on where budgets can be adjusted. This will prevent overspend as well as helping you avoid missing out on conversions due to lack of funding.

Analytics is a collaborative service that works in harmony with many others, most notably SEO and PPC. It's an essential part of the search marketing process, to the extent where functioning without it is almost unthinkable.

Our Google Analytics consultants have extensive experience of analyzing and optimizing the statistics that analytics outputs. This knowledge allows us to provide better optimization for your site and will help it to really flourish.

To optimize your analytics programme and find out more about our other services, please contact us. Our dedicated sales team will be more than happy to respond to any queries.